Why the blackberry tablet will fail
There’s been a lot of speculation on the Internet in response of the leaked photos of the rumoured Blackberry tablet. I can see why RIM would want to break into this highly lucrative market, but I reckon it may not be the best move for them. Here’s why…
The Blackberry OS isn’t designed for touch.
My main phone is a blackberry curve. To be frank, I love the OS; but can see the drawbacks of using it with touch. It was designed (rather well) to be used with a trackball, with touch added as a very late afterthought. I have used Storms before, and in comparison to either iPhone OS or Android (which are easy and intuitive to use) it’s just plain clunky. RIM needs to scrap its touch os and rebuild it from scratch in order to get anywhere near the usability of iPhone or android.
There’s not the full range of apps in comparison to the iPad
One of the biggest selling points of the iPad is the range of apps available. Granted, there is a lot of junk out there, *cough* fart apps *cough*, but a high proportion are incredibly useful. There are countless twitter apps for iPhone OS, whereas blackberry OS has about four. There are countless games, taking advantage of the incredibly fast proccessor and large screen. Don’t get me wrong, there are games for blackberry, but they are nowhere near the standard of the ones found for iPhone OS. Like it or not, there just simply isn’t the choice for the blackberry OS.
RIM have a bad reputation in the touchscreen market.
Remember the flop that was the storm? Yeh, so do prospective tablet buyers. The repuatation RIM built up from the unquestionable fail that was the storm will be hard to shake off. Sure, they may have got their act together, but consumers will stick to what they know, going for an iPad.
RIM is a company for businesses, not consumers.
RIM’s stronghold is the workplace. Although, with the new curves and the storm2 RIM is making inroads in the consumer markets, it still has a long way to go before it makes a serious dent. Because of this, moms and so called “silver surfers” (who are one of the main markets for tablets) won’t have experience of RIM and won’t buy it.
It’s codenamed “cobalt”
What sort of name’s this? It’s not even blue. ‘Nuff said.
Although I think the Blackberry tablet is destined to be the next beta-max, I hope RIM manages to overcome all of these points and manages to produce something seriously worth buying.
Comments/advice/questions/tips feel free to get in touch!
greg@jailbreaknews.com
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www.twitter.com/gb1501
@gb1501
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You forgot the biggest reason by far: If use it for business use and have Microsoft Exchange (as does most of the business world) you can’t access your email inbox, calendar, or tasks without connecting having your BlackBerry handheld physically on your and connecting it to the tablet either by Bluetooth or USB.
Their proprietary “BlackBerry Enterprise Software” doesn’t support multiple users and using ActiveSync like the rest of the world would be like admitting BES is stupid.
Wow I had a lot of typos in that previous post. Sorry.
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